How positive online reviews affect your business - Sky For Web

Social media platforms have become the most magnanimous asset in online ventures. These handles help the business owners to reach their customers effectively. It also assists the businesses to get engaged with their consumers in a better way, thus converting them into their permanent clients. Social media has also started a furious culture of online feedbacks. Whether we talk of Facebook or other review websites, people love to give and receive feedback.

Once there was a time when unhappy customers were left only with a single option of making an official complaint and telling their friends about their suffering. But, at present, social media has provided the consumers with an opportunity of sharing their experience with any number of concerned users. 

•    Puts a direct impact on your customers:

Positive reviews always help you to convert your visitors into your customers. Google has arranged its pages in such a way that the reviews can’t get missed by anybody.  Whenever anyone examines the search engine result pages, his attention automatically gets drawn to the gold stars and reviews present on the right side of the page. So, large no. of people will view these reviews.

When you have positive reviews for your website, it creates a good impression of your business on your visitors. These viewers will feel more motivated to purchase your products and services.

•    Impacts the SEO of your site:

About ten years ago, only a few businesses used to have social media pages. But, today it has become a necessity if you want to rank high in the Search Engine Results Pages. Along with other crucial factors like engaging images, videos, responsive designs, interactive maps, and fresh articles, it is also essential for attaining the number one spot.

Our Melbourne based Website Design Company can assist you to rank higher in Google’s search results by our efficient SEO techniques.

It is also essential to remain cautious about the negative reviews:

It is quite evident that having positive reviews provide a significant boost to your business. But, negative online reviews can also affect your online presence horrifically.

Sometimes it is impossible to avoid negative comments. In such situations, the best way that you should consider opting is to deal with these reviews effectively. You should never ignore these types of comments and should always respond to them. Act positively and politely as your response is going to be read by everyone visiting your page. You must demonstrate to your customer that their satisfaction is your utmost priority.

Related Blog: How to handle negative feedback from customers

Online-Marketing Terms Business Owners Must Know - Sky For Web

There are plenty of online marketing terms that seem like jargon to small businesses. Not only business owners are unaware of these terminologies, but they also lack understanding about how to utilize them in actual practice. Due to these reasons, these terms appear unpleasant to small business owners.

Here, we have penned down some basic terminologies concerning online marketing. You must become familiar with these terms to make your digital marketing efforts more efficient to capture a large number of inbound leads finally.

1. What is a landing page?

These are those pages which the web designers design for PPC, i.e. paid per click promotions. When the visitors click on a particular promotional link like on paid search results present on Google, they will reach the landing page.

Landing pages are different from the homepages. These pages target the particular product/service or function of a business, niche and keyword. The small business owners can utilize these pages to provide their visitors with relevant messages.  By offering excellent user experience, landing pages help to increase the conversion rates and leads.

Our website design company Melbourne, can create appealing landing pages for your PPC campaigns.

2. What are optimized pages?

Though very much similar to that of the landing pages, optimized pages are not the same as them. A PPC promotion makes your visitor land on a specific landing page. But optimized pages are those who rank high on the search engines.

The digital marketers’ often optimize certain pages of the sites by incorporating specific keywords in them to rank them higher in search engine result pages. Once the optimized pages rank higher in search results, the chance of getting more clicks and conversions also becomes raised.

3. Why do business owners need to have a homepage for their website?

As we have mentioned earlier, landing pages and optimized pages are essential for gaining search engine traffic. Though these pages are the most significant cause of website traffic, these do not mean everything. Small businesses can attract the remaining potential clients through promotional events or offline marketing campaigns. This traffic is that which you are not going to target.

Therefore, you must have a homepage for your website to grab the attention of those users whom you have not targeted yet. Moreover, you must ensure to optimize your homepage for providing positive user experience to your viewers. When this page offers easy accessibility and navigation, it will result in low bounce rates and higher conversions.

When Should You Revamp Your Logo?

Your logo design provides recognition to your business. Apart from your brand name, it’s the most crucial component that helps in spreading awareness about your brand.

Your logo must showcase your business in the right manner. As nothing lasts forever, logos also have an expiry date. You should redesign your logo when you think there is a need for it.

Here, we have mentioned the times when you must look at your logo:

The logo gets outdated:

Notice is your logo showing the signs of aging? Is your logo design appearing to be formed 10 years ago? If it is the case, you must consider including some design elements to your logo.

Your company has evolved:

If your logo design is of that time when you first created your company, then you need to think about it once again. Earlier your logo may include everything that your business supplies at that time. But now, with the evolution of your ideas and morals beyond original ones, there may be time to revamp your logo design.

The logo incorporates a lot of things:

If you have kept a lot of things in your logo design, it may not translate well on every medium. You must hold one thing in your mind that what looks excellent on letterhead may not appear well on other digital forms.

What must you consider before updating your logo?

Before you proceed with the renovation of your logo design, you need to see how much recognizable your brand logo is? Always ensure that your changes are just an update and not a complete overhauling.

If Your Brand Logo Is Instantly Identifiable, It Will Be Wise To Update Your Logo, But Retain Its User Recognition Constantly.

Choose Sky For Web for renewing your logo design:

Experienced staff:

Our website design company has experienced logo designers. We have extensive knowledge of working with a variety of customers belonging to diverse industries. 

Professional services:

For having the highest quality logo designs, our designers work under the supervision of a senior art director and a creative director. 

Affordable prices:

We offer custom-designed logos to our clients at low prices. Our logo designs are not only eye-catching but also display the personality of the brand.

Infinite designs:

We work with our customers to 100% satisfy them with the results. Our logo designers will keep creating the logos until you love your design.

Reputation:

Our satisfied customers have helped our agency in building a strong reputation all over australia.

How to Choose a Web Design Company - Sky For Web

Your website is your first and lasting impression to attract more no. of potential buyers and to enhance your conversion rates. If your website is not impressive and appealing, your visitors will not get retained to your site. So, you should always ensure to hire an expert web developer to build an effective online presence for your business.

Below we have mentioned a few tips regarding how can you select the right website developer for your business?

•    Become aware of your needs:

Every business has specific needs and objectives. It’s essential to determine what you want from your business? What kind of website do you require for your brand? You must be aware of whether you want a simple or a complex site with a lot of integration for your company.

While deciding upon the design of your website, you must consider the nature of your business. Make sure that the web design that you want to employ will complement the products and services that you’re planning to introduce to your viewers. When you are conscious of your needs and desires, you can efficiently explain them to your web developer.

•    Do thorough research:

Many agencies can offer you excellent web developing services. Before hiring one out of them, you must inquire about their service costs. While it’s crucial to ask about the price of the services, you should not make it your basis for deciding the right web developer.

Consider knowing about all the available options. Don’t go for the first agency to whom you speak or with the company offering the lowest prices.

•    Ask for recommendations:

Developing a website for the company is a significant investment, so everybody wants to get assured that every penny that they are going to spend will be worth it. For making the right choice, you must take the suggestion of those people whom you completely trust. You can ask from the persons who have already worked with the web developers. Though getting a recommendation is a good thing, but ensure to take the personal interview to know your designer better.

•    Get familiar with their experience:

If you want to make your website successful, you should incorporate a combination of creative thinking, captivating design, strategic business plan, and well-executed programming. Always go with a web developer who has a strong background in web technology and marketing. 

Our Website Design Company Melbourne has a team of expert web developers. We can provide you with customized web designs tailored to satisfy your business needs.

Best PHP Frameworks for Web Developers

We are providing you with the most advanced PHP frameworks that are best to employ for your websites.

1.    Symfony

This framework is best for designers who want to carry out the following tasks:

•    Aspire to create structures from scratch

•    Want to construct a complex application

•    Desire to generate specific features for the project

Symphony offers the developers with the following features:

•    This PHP framework comprises of a no. of reusable components and can take your website to the next level.

•    Symfony is the best option to handle the multifaceted and large-scale projects.

•    It can assist you in building robust applications and in testing, documenting and debugging your projects.

•    By utilizing Symphony, the developers can customize everything starting from configuring directory structure to foreign libraries.

•    With the help of the Symphony framework, you can easily replace the repetitive coding tasks. It further speeds up the process of development and maintenance of several web apps.

2. CakePHP

This PHP framework got established in the year 2005. CakePHP has maintained the topmost slot among the various frameworks that are available to the developers. Several big brands like BMW and Hyundai are utilizing it for their websites.

If you want to build web apps that need high-security levels, you must go with CakePHP. It contains in-built security features such as SQL injection prevention, input validation and XSS, i.e. cross-site scripting. In layman’s speech, this framework keeps your application safe.

3. Laravel

These days more developers are shifting towards Laravel development as it has become one of the most beneficial fields. 

This framework includes elegant syntax along with a bunch of readily available and powerful tools. It helps to build the best possible apps across the globe. We can also utilize laravel for routing, authenticating and caching the apps.

4. Yii

This PHP framework works efficiently with AJAX.  It offers not only high-security features but also has powerful caching support.  By employing Yii, you can prevent SQL injection, input validation and cross-site scripting. It makes output filtering a simple process.

When we use this framework, it becomes easy to make a clear distinction between logic and appearance. Yii pursues the MVC pattern, thus allowing the web developers to employ a clean and reusable code. It makes the collecting form input both safe and simple by its widgets, validators and supportive techniques.

Our Website Design Company Melbourne can offer you with effective websites build on any of these PHP platforms.

Things to consider while creating a simple portfolio

We can put portfolios on our website and shows the most advanced technology in portfolios should also get constructed according to the latest trends.

We have presented here the essential points that you must keep in your mind while building a simple portfolio:

1. Try to be yourself:

It's a good idea to be unique as it can help to draw the attention of your viewers. But being you is a different thing. You must recognize your strong points and then train yourself accordingly. With time, you will build up your style that will characterize you.

When you are yourself, the customers that will come to you will certainly be fascinated by your work and style. E.g., if you are working as a minimalist site designer, you will have a small group of targeted audiences. In such a case, you will not be unique but will be in a narrow niche.

If you are unique just for uniqueness, sooner or later you will not like what you must be doing. Your work will get transformed into a tedious schedule.

2. Don't represent yourself as a jack of all skills:

If you are of the view that working on a lot of design areas will draw the attention of more clients, then you are wrong. Don't exhibit yourself as a jack of all skills because it is not practically possible.  A more beneficial approach will be to concentrate on two or three areas and then create your portfolio.

3. Select an appropriate platform:

A lot of platforms are available for designing your simple portfolio. You can use content management systems like Joomla or WordPress. These platforms offer stability and a high number of portfolios. But at the same time are relatively costly and complex to handle.  You can also employ a website builder like Wix. It is a convenient and robust solution which is easy to use.

Another alternative is utilizing an HTML template. For this platform, you must purchase a template, then modify it, and finally upload it to your website.

4. Build mobile-friendly portfolios:

Mostly the visitors visit your portfolio via their mobile devices. Mobile users are eager people, and will not wait long for your website to load. If your site is not suitable for mobile users, you're going to miss out a large no. of customers. Our Website Design Company Melbourne can create simple and effective portfolios for your company.

The Ultimate Guide to Content Marketing Strategy in 2019

This article provides a complete guide about creating a successful content marketing strategy in 2019 to help you target your audience and boost conversions.

·       Frame a competent content marketing strategy:

Most of the businesses don’t form any strategy to promote their content. It’s essential to plan and construct an effective policy which also aligns with your business objectives.  

·       Produce audios and videos:

If you want to endorse your content in 2019 successfully, you must try out new things. Undertake new formats and mediums but don’t get addicted to them. If you find that these things are not working for your website, then consider ditching them.

If you have mostly relied on long-form content till now, then it’s time that you must go with short, bite-sized articles. Consider posting stories on Instagram and Facebook. If you used to publish short-format videos and texts, go for longer content. All these tactics can make you rank well in search results; can improve the SEO and traffic of your site.

·       Voice Search:

Voice search is one of the greatest trends these days.  A large number of people are using voice search technology offered by Amazon, Google and others. 

At present, it is essential to optimize your website for voice search. This task is as easy to do as integrating customer’s questions along with their answers into your site’s content.

To make your website compatible with the voice search, you need to match the way of your thinking with your target customers. Think about how your clients will change their search queries while performing them on voice search. That might mean using anything that closely resembles the natural language of your customers that they use while speaking. You can focus more on utilizing long-tail keywords and becoming more descriptive in your content.

·       Keep your viewers engaged:

One of the primary content marketing trends for 2019 should be to add value to your customers. Keep them interested and entertained through your content. Publish engaging and appealing posts on your blog and social media channels. Give your viewers the reasons to come back to you again and again.

A vast majority of businesses employ content marketing policies to promote their content among their viewers. A lot of content is available online, thus resulting in strong competition. If your content doesn’t appear in the search results or the newsfeeds of your audiences, you can feel this competition easily.

To produce excellent results from content marketing, start following the latest trends. Our Best website design company Melbourne, can not only provide you with engaging content but also with best content marketing policies.